Do you know where your market is?
Do you know where your market is?
This is your first step.
Who are they?
Where can you reach them?
What do they want?
Once you…
Identify a PROVEN profitable market that appeals to you,
PROFILE the ideal prospects in that market.
Identify their pains, frustrations, needs and preferences.
– What do they want to do differently?
– What do they want to have that they are without?
– What do they want to be that they are not?
– What prevents them?
– What is missing for them?
Discover the best places to get your prospects attention.
What do they read, watch, listen to or do?
Where do they go?
Where can you reach them with your advertising and sales
messages?
Offline:
– Trade Journals
– Trade Shows
– Magazines
– Newsletters
– Newspapers
– TV or Radio
– Telephone
– Direct Mail
– Events
– Organizations
Online:
– Search Engines
– Internet Forums, Discussion Boards, Chat Rooms
– Ezines & Newsletters
– Web Services, Tools & Memberships
– Email Providers
Can you make things better for them?
How?
Are the products available to them now doing what they want,
the way they want it?
– What do they like about the products or services they are
using now?
– What do they dislike about them?
– What features or benefits do they wish they had?
– What is their idea of the ideal product or service?
Ask yourself ..
Why would your ideal customer be happier after doing business
with you — than with your leading competitor?
… can you fulfill their expectations and serve them better?
If so, how?
Consider especially … how you will PROVE it.
Best regards,
Tom Washington
Publisher, The Internet Business Insider Newsletter
